An excerpt from an article on Brides.com, Perfect Portraits. I think that it is quite accurate and helpful.
Start smiling—you too can be pretty as a picture.
Makeup Matters
When it comes to wedding-day makeup, the key phrase is less is more. Shocking, right? Well, the idea is to enhance your looks with a little powder and paint, leaving your own natural beauty uncovered. So if you don’t wear a lot of cosmetics normally, don’t use your wedding day as your time to experiment. You just won’t feel like yourself. And if you’re shooting outdoors in natural light, everything will look amplified in your prints.
Of course, eschewing makeup altogether will result in a weak, washed out appearance. If you’re not working with a pro, makeup artist Jane DiPersio offers these tips:
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Try mixing your foundation with moisturizer for the sheerest, most natural coverage.
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Add just enough concealer to even out spots and redness.
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Make sure to blend the products everywhere.
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Then add powder to avoid shine. Dust on a yellow- or honey-tone product, not a translucent one. Many women wrongly assume that translucent powder is invisible, but it can actually drain the color from your face and look masklike in flash prints. You should also steer clear of powders with glittery or pearlized finishes—a matte finish will stay put longer and photograph better, since it won’t interfere with the camera’s flash.
Color Me Gorgeous
If you’re taking black-and-white photos, the key is definition.
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Take extra care when lining your eyes and lips.
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Be sure to apply your blush evenly. Select a shade that’s close to your natural skin color—the camera will exaggerate bright tones.
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Keep in mind that dark shades of lipstick and liner tend to look even darker in black-and-white shots— go a few hues lighter than you might usually go.
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Ease up on the mascara as well, because too much can make the eyes look smaller and cast shadows over cheeks.
Grin and Bear It
Beyond makeup, photophobic brides may also want to practice smiling to increase comfort level in front of the lens come picture time. Bearing your pearly whites will definitely up the odds of taking a good shot. Besides, the act of smiling itself can have somewhat of a soothing effect on a jittery bride.
Try to change expressions to avoid looking stiff and posed. Tilt your head. Move your face. And to avoid the appearance of dark circles, remember to keep your chin up; to make a large nose appear small and perky, lift your face slightly. And try to cut down on the chatter during your portrait sessions—moving lips make for funny expressions on film.
Strike a Pose
You should also practice sitting in front of your mirror and positioning yourself so that you’ll look natural and poised. Try pulling your legs and feet to one side to lengthen and narrow your lines. Then take a deep breath and relax your hands, placing one on top of the other.
Every once in a while, remember to shake yourself out to loosen up. If you’re nervous, your facial muscles will tighten and you won’t look yourself. Close your eyes between portraits and take a deep breath before opening them again to ease anxiety. And try not to stare too deeply into the camera—you want your focus to be soft, not intense.
Stand and Deliver
When taking standing photos, the right posture will improve your photo finish. Play around in front of the mirror beforehand to find your best side. Determine which way your hair will fall, and on which side your groom will stand.
Be aware of your body type. If you’re full-figured, practice posing a three-quarter stance. Create an elongated look by thrusting your shoulders back and extending one foot forward or crossing it over the other. Angle one hip toward the camera for a narrower silhouette, then stand tall and proud.
As for candid shots, forget about posing. The point of these pictures is to capture the emotion of the moment. Remember: The more natural you act, the more beautiful and real you’ll look.
*and then also this tip from Claire Lewis:
What can a bride do on her wedding day to help the photographer take great pictures?
Again, I honestly think the most important thing is to just enjoy your wedding. Don’t worry about the schedule. Hug and kiss people without regard to your dress or makeup. Don’t worry about the small stuff! The pictures will be great because they will reflect a person who is really celebrating her wedding and having a fantastic day. The photographer will have a blast watching you have a fabulous time, and you’ll get some absolutely great pictures.
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